I think we can all agree that 2020 has been a challenging year for many of us. Thanksgiving Marketing Campaigns may be the last thing on your mind. You may be deciding whether or not to visit with family this Thanksgiving, or lamenting a planned socially distanced holiday with family over Zoom, and you may be asking when, WHEN will things be back to “normal?” Yet, the very essence of Thanksgiving is about being grateful. We must look beyond these circumstances and appreciate the abundance we DO have in our lives – our family, friends (even if we can’t be with them as usual), food on our tables, the roof over our heads…and our customers!
In keeping with the spirit of Thanksgiving, any successful marketing campaign must be centered around this theme. And so, no matter what you are thankful for, it’s always important to let people know you are grateful for them. That’s why many businesses take the time during Thanksgiving to thank all of the stakeholders surrounding their business – their partners, vendors or suppliers, clients, prospects and acquaintances.
Also, in keeping with good ol’ American capitalist tradition…Thanksgiving has become a time of shopping! There’s Black Friday, Small Business Saturday, and Cyber Monday. People are ready and willing to spend some money, so if you’re not on the ball with your Thanksgiving marketing campaigns, you may be missing out on some growth and sales opportunities!
Here are a few marketing campaign tips you can try this holiday season to express your gratitude and give your business a boost!
- Give Thanks to Your Customers, Prospects, Partners and Vendors! There are many ways to express your gratitude to those who make your business tick. Send a paper or virtual greeting card, a small gift or an email letting them know how much you appreciate them and the relationship you have. Post your thankful thoughts on social media using a graphic or a video. Or give them a call the old fashioned way!
- Offer Exclusive Deals Via Email and Social Media. Entice customers with Black Friday, Small Business Saturday and Cyber Monday deals! Some companies even start running promotions early, to beat the buying rush and give customers more time to get excited about their offers. Start a Black Friday deal on Thanksgiving and run it through Cyber Monday for a 5-day bonanza! Use email to notify customers already on your list and social media to entice new customers.
- Create Valuable Thanksgiving-Themed Blogs. Thanksgiving is a time of celebration – and can also be a time of challenge for your customers. Think of a challenge that your customers may be facing this holiday season and write a blog post to help them solve it. Maybe they’re lonely, don’t know how to cook, worried about taking time out for the holiday…whatever it is, be there for them! Give them valuable tips that they will appreciate.
- In-Store and Online Giveaways. Want more followers on your Facebook page? More email list subscribers? Ask people to like your page, post what they’re thankful for, and enter them into a drawing for a valuable prize from your business! Ask them to subscribe to your email list for your exclusive offers, and enter them for a prize. Get creative! Be sure to let them know how grand the prize is and publish the winners!
I’m sure you’re excited to get started with your Thanksgiving Marketing Campaigns! Keep the spirit of gratitude in your heart, in your messages and in your offers and blessings will surely be returned to you this Thanksgiving!
Download your copy of “19 Proven Ways to Capture More Leads – Today!” or Schedule a Complimentary Strategy Session with ZMS and we’ll give you some new ideas you can implement right away to start generating more leads in your business.