Strategies, Plans, and Schedules: What Do These Marketing Phrases Mean?

When it comes to marketing, there are three words you may hear more than anything else: strategies, plans, and schedules. Seeing as how these words appear so many times over the course of a marketer’s endeavors, they must be important. But, what exactly do they mean, and how do they impact your success as you try to grow your business?


Your marketing strategy should help you achieve your revenue goals by implementing elements such as:

  • Online advertising
  • Lead capture and nurture
  • Social Media
  • Overarching marketing goals and


Knowing what you’re going to talk about — and who you’re going to talk to — can mean the difference between success and just-like-everybody-else. A solid content plan will help you understand your audience and address their needs appropriately.

If you’re struggling with writer’s block, consider these tips:

  • Record yourself as you talk about your business, then play it back and take notes of important details your content should cover.
  • Answer questions your customers ask you on a regular basis.
  • Tell the story behind a testimonial or outstanding review.


Content calendars can make your world so much easier. A content calendar is the perfect way to ensure you’re supplying blog posts, social media contributions, and email campaigns to your audience at relevant times.

Marketing can be a full-time job for even the smallest of businesses. If you’re feeling overwhelmed by everything your marketing calendar encompasses, it’s time to seek the help of an expert! Book your free Strategy Session with our Zebra Marketing Solutions team today!