MEssenger marketing - chatbots
What is a bot? To put it simply, a bot is a software that automates a task. There are many different kinds of bots already out there (think of Siri, Alexa, and website customer service chats to name a few).
Messenger Bots or Chatbots use messaging platforms as their medium of communication, with Facebook Messenger being one of the largest and latest to bring them online. Imagine a fun, automated interactive conversation that directs your prospective customer to the information that they need to learn about you and become a customer.
With the average open rate being between 80-90% (as compared to a 20% open rate in email), Messenger Marketing is something that businesses should embrace to stay relevant in the online social marketplace!
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