Marketing automation is a powerful tool for businesses to use to generate leads. Marketing automation software, like Keap, helps you automate many of the repetitive tasks involved in lead generation and marketing, freeing up your time so that you can focus on more important aspects of your business. You don’t have to be a marketing

3 Steps To Generate More Leads With Marketing Automation

In today’s fast-paced, mobile world, it’s more important than ever to have a laser-like focus on your target audience. But if you try to be everything to everybody, you may wind up being no one to nobody. There is so much content out there that people can’t pay attention anymore unless they’re drawn in by

Stop Trying to Be Everything To Everybody

Starting, running and growing a business is not easy. If it were, everyone would do it! And though it can be challenging, it can also be extremely rewarding. Entrepreneurs and small business owners may start out with a dream of owning a successful business and then find themselves struggling to pay the bills. Here are

8 Shocking Mistakes Killing Your Bank Account

I think we can all agree that 2020 has been a challenging year for many of us. Thanksgiving Marketing Campaigns may be the last thing on your mind. You may be deciding whether or not to visit with family this Thanksgiving, or lamenting a planned socially distanced holiday with family over Zoom, and you may

4 Thanksgiving Marketing Campaigns to Get More Leads & Sales

How do you know if your market really wants what you’re selling? Well, if they’re already buying it, then they must want it right? How do you know you wouldn’t be selling more of it if it fit your market’s needs just a little bit better? Providing value is the name of the game. It’s

3 Tips for Determining Product-Market Fit

I recently embarked on my 10th Houston to Austin, Texas MS 150 bike ride – a 160-mile ride to raise funds for Multiple Sclerosis (MS) research and support. I was on the bike for about 14 hours over 2 days, I burned over 7,000 calories, and there were a whole lot of hills involved. In between thinking about

Why Starting a Business is Like Riding a Bicycle