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Starting, running and growing a business is not easy. If it were, everyone would do it! And though it can be challenging, it can also be extremely rewarding. Entrepreneurs and small business owners may start out with a dream of owning a successful business and then find themselves struggling to pay the bills. Here are

I think we can all agree that 2020 has been a challenging year for many of us. Thanksgiving Marketing Campaigns may be the last thing on your mind. You may be deciding whether or not to visit with family this Thanksgiving, or lamenting a planned socially distanced holiday with family over Zoom, and you may

How do you know if your market really wants what you’re selling? Well, if they’re already buying it, then they must want it right? How do you know you wouldn’t be selling more of it if it fit your market’s needs just a little bit better? Providing value is the name of the game. It’s

I recently embarked on my 10th Houston to Austin, Texas MS 150 bike ride – a 160-mile ride to raise funds for Multiple Sclerosis (MS) research and support. I was on the bike for about 14 hours over 2 days, I burned over 7,000 calories, and there were a whole lot of hills involved. In between thinking about

If you’ve spent any part of the last five years in any field of marketing and you’ve likely heard about the wonders of Search Engine Optimization (SEO) to promote your business. Though with the fast moving pace of today’s hyper-connected digital world, the power of SEO is quickly fading into more focused and strategic methods. Just

In a world of Siri and Alexa, automated phone systems, the internet of things, and artificial intelligence that’s becoming more and more sophisticated – sometimes it seems like humans may be starting to take a backseat to the world of automation. Like maybe Skynet is real!! We sit glued to our phones rather than interacting